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Business Funds

Sales, revenue, profit and balance: what is the difference?

Your sales are not automatically the money you have. Here is how the numbers fit together.

EazyStock shows several money figures, and they answer different questions. Your sales are not automatically the same as the money currently available in your business.

The words

  • Sales / revenue - the value of what you sold, whether or not the customer has paid yet.
  • Cost of goods - what the goods you sold cost you.
  • Profit - what you earned after the cost of goods, expenses and salaries.
  • Expenses - money your business spends to operate (rent, transport, data...).
  • Business balance - the cash and bank money you really hold right now, in Business Funds.
  • Stock value - what the goods on your shelves are worth.
  • Customer debt - money customers owe you for goods already handed over.

Why they differ

  • You sold 100,000 but customers only paid 60,000: your sales are 100,000, your balance only rose by 60,000, and 40,000 is customer debt.
  • You bought goods for 200,000 on credit: your balance did not fall yet, and the cost only reaches your profit when you sell them.
  • The owner puts 500,000 into the business: your balance rises, but your profit does not.
  • The owner takes out 50,000 for personal use: your balance falls, but your profit does not - it is not a business expense.
  • Goods are damaged: your profit takes a stock loss, but no cash moved.
A positive balance with a loss, or a profit with a low balance, can both be perfectly normal. EazyStock never adjusts one figure to make it match another.
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